The new generation of artist will soon be taking over the music industry in Nigeria and Music Guru(s) Olamide and Don Jazzy are willing to give them a chance this follows up with the recent discovery of Don Jazzy's new artiste, Rema.
The new artiste is signed under Jonzing World, Mavin’s first-ever imprint record label.
Don Jazzy, who revealed this in a statement on Wednesday, said the development is a response to a growing demand for Nigerian music internationally.
The development comes on the heels of a recent announcement of a multimillion-dollar investment in Mavin Records by Kupanda Holdings a global private equity firm.
The new artiste, Rema, is an 18-year-old emerging artist, whose real name is Divine Ikubor ( Rema grew up, lived and hustled in Benin City. As a young rapper in church and school, he knew from an early age of eleven that music was what he wanted to spend his life doing. Rema went on to perform on several stages in Benin City and created his own live band while still in school..) The singer was discovered by D’Prince, who is Don Jazzy’s biological brother.
“When I first heard Rema’s work I knew this was an artist I wanted the entire world listening to; his talent and artistry are so far beyond his years. By collaborating with Mavin Global, Jonzing World will be able to discover and develop not just Rema but many more exceptional talents like him. This is only the beginning,”
Don Jazzy said Rema’s sound is unique and tilted towards Afrobeat, Trap, and Alternative music.
Speaking on his signing to Jonzing World, the energetic performer said,
“It still feels like a dream. It is such a blessing for me to be chosen for something great, and given a platform as big as Mavin Global and a team as supportive as Jonzing World to enable me to achieve my career objectives in music. I am super excited about what the future holds.”
Don Jazzy, Mavin Global President said ,
“Rema is a formidable young artist: with his skill and versatility, he has a unique place in the future of Afro beats. At the same time, we’re excited to launch our first imprint deal with Jonzing World. This model will expand the number of ways the Mavin platform can support artists and entrepreneurship in Africa to grow together, at home and internationally,”
Don Jazzy also noted that strategic move was made possible by the label’s multi-million dollar partnership with Kupanda Holdings, which would help strengthen the label’s core operations across A&R, touring, marketing, distribution, publishing and partnerships.
The signing was immediately followed by the release of the visuals to his introductory single, 'Iron Man.
https://youtu.be/EJIDnsi7r8o
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and I can't wait to meet you when someone finds me too